Convection Currents Essay Example | Topics and Well Written Essays - 750 words

Convection Currents - Essay Example This is known as a warm. Figure 1 cloud development, which may create a rainstorm. A cumulonimbus cloud, or cloud, is an especially emotional case of a convection cell. In the end the warmed cell is cooled by the encompassing air, starts to fall, and the cycle is rehashed. Though the Sun's electromagnetic vitality is the vitality hotspot for climatic convection, asthenospheric convection is filled by radioactive rot in the world's center. The convective cells structure in the asthenosphere, an area of very high weight at a profundity of around 60-200 miles where rocks are disfigured and get liquid by gigantic weights. In the asthenosphere, the liquid material ascents in a convection current until it arrives in a desperate predicament of the upper layer of Earth's inside comprising of the covering and the mantle. Here, it can not rise any farther and starts to move on a level plane. Figure 2 portrays the development of the convection cells in the asthenosphere. The red zones are the warmed liquid material ascending from the world's middle and advancing toward the surface. As the material arrives at the surface it Figure 2 Inevitably the material cools and as it does it gets denser. This material at that point gradually sinks through the lighter material until it is again warmed by the world's center. It frames another convection cell and rehashes this equivalent procedure. In both the climate and the asthenosphere material is moved starting with one area then onto the next. Lower air levels ascend to turn into the upper air, and as the cooler upper air cells fall they become ground level air. Inside the Earth, unpredictable convection cells inside the mantle move heat from the center to the outside of the planet. This procedure is the main thrust behind both warmth move and plate tectonics (The Restless Earth). The impact of the rising material likewise frames mountain ranges. This procedure additionally moves vitality starting with one region then onto the next. This exchange of vitality can bring about rough action if the exchange happens unexpectedly. In the environment we see it structure high breezes and rainstorms. In the asthenosphere, vitality is generally moved by warming the world's hull. In different cases, it might bring about a fountain of liquid magma or a tremor. The hydrosphere is additionally a functioning medium that is fueled by convection. The development of convection cells is the power behind the sea flows. Flow designs in the seas are driven by thickness contrasts among hotter and colder hydrospheric cells. As the water courses, material and vitality are moved. The sea's water is warmed by the sun just as undersea sight-seeing vents. It is cooled by the polar ice tops. Convection is additionally answerable for the activity of the water cycle. As the sun warms the surface water on the earth, it dissipates and becomes water fume. This warmed fume ascends until it experiences the cooler air at higher elevations. Here it consolidates once more into water and comes back to earth as precipitation (The Water Cycle). Convection happens whenever there is a mass of gas or fluid on the earth. It causes our climate, winds, and sea flows. Convection warms our air and makes our mountain ranges. It results

Get Your Mariners Safety Training Certification

Get Your Mariners Safety Training Certification In the event that you are searching for a vocation in an oceanic field, you may consider acquiring your Standards for Training Certification and Watchkeeping (STCW) affirmation. This affirmation is an essential security preparing yet it tends to be a significant venturing stone to getting your fantasy work. Stage 1: Determine How You Will Use Your Training Your definitive objective will decide the best way to your STCW confirmation. In the event that youre not secure with the specific employment you need that is alright in light of the fact that a large portion of the accompanying advances apply to everybody looking for this fundamental wellbeing preparing. The two primary exemptions are boss explicit courses like those intended for voyage ships and post-military work force who need to move their abilities to regular citizen accreditations. Regardless of whether you can be categorized as one of these classifications there are points of interest to following these means. Stage 2: Determine the Job Requirements for Your Goal Position On the off chance that you have an objective business and occupation it ought to be anything but difficult to find a new line of work portrayal in addition to negligible and favored necessities. STCW affirmation is perceived universally and differs little from the first IMO show. Only one out of every odd activity will have a composed portrayal of necessities and some may basically embrace a normalized depiction from an outsider or government office. On the off chance that you are all alone in this experience, at that point it will take more work to discover what you have to do. Well utilize a typical case of group on a private vessel. Recreational Boating is a typical passage point into the business side of the business. Numerous situations for team are offered every year and some in colorful goals can be a fantastic method to travel and still produce salary. Practically these team positions require STCW confirmation at the very least. So as to lessen protection costs and guarantee the security of the vessel and travelers everybody working on board should be STCW affirmed. The abilities of STCW are the very nuts and bolts however bargain probably the most significant preparing a mariner will get in their vocation. On the off chance that you can't figure out what the specific capabilities are required for the activity search for some identical vessels and look at least capabilities. Schools can offer some counsel as well. Stage 3: Identify a Training Location This is simple since there is just a single choice nowadays. Before, a STCW confirmation could be picked up on experience alone. Today the inverse is valid, the entirety of the preparation happens in the study hall and every so often showed in the field. On the off chance that you are new to pontoons you might need to search for a course that is hands-on and offers some time on the water. Hands-on courses are increasingly costly yet justified, despite all the trouble on the off chance that you dont have noteworthy handy experience. For certain businesses, a course with genuine conditions may replace some ocean hours. The expense of any of these courses is critical and in places like the United States, the expense to get a few affirmations is considerably higher because of additional safety efforts. Glance around, realize what kind of item you are looking for, read audits, converse with potential bosses; you may need to travel yet that can be remembered for costs in the event that you are getting budgetary guide. Monetary guide can be utilized for sea training and most schools make that procedure as simple as workable for potential understudies. Stage Four: Obtain Experience This is the most significant advance of all. There are numerous alumni of STCW programs that have no professional training and miracle why they cannot land that position in the Mediterranean. Straightforward, those occupations go to tried STCW graduates. Land any position you can that gives you some time on the water that can be reported. Possibly your region just has a short visitor season and neighborhood employments produce not many hours consistently. Take those couple of hours, have your boss archive them, and remember them for your resume or CV.

Good Topics to Write an Essay On

Good Topics to Write an Essay OnIf you have been looking for good topics to write an essay on, then this article was written for you. I hope that you find it useful and helpful in your search for good topics to write an essay on. Topics are great, but if you do not know how to best use them, they become less than desirable.The first thing you need to remember when looking for a good topic to write an essay on is the type of student you are dealing with. Some students love learning. Other students enjoy working through a book. You might find that the students who love learning work much more efficiently when they know how to apply what they learn.You should look at your essay as a series of questions. How do you plan to answer each question? You will want to think about what exactly you will be writing about before you write the essay. Think about what you can say about the subject. Then you can start to think about where you will start your essay.Having a topic in mind will also make it easier to come up with a good topic to write an essay on. If you don't have a good topic in mind, you won't have a very good idea of how to go about writing the essay. If you don't have a topic in mind, you won't know what you will say when you are writing the essay.You should also consider the reason you are writing the essay in the first place. Are you writing it for school or just for fun? If you are writing it for school, you will need to choose a topic that is more involved. If you are writing it for fun, you might not need to worry about proper grammar. You may only need to worry about punctuation and spelling.Finally, you should try to see if there is something about the topic that would interest you or your writing partner. If you are writing an essay to help a friend, you might want to have a topic that you and your friend both enjoy. If you are writing it for yourself, you may not need to consider other people's tastes.There are many ways to come up with a topic to wri te an essay on. If you take a look at any college campus, you will find that there are plenty of topics that students love to write about. You can look at websites to find articles to help you out with your topic. You can even look in your local newspaper for some writing that is related to the topic you want to write about.Good topics to write an essay on include things such as current events, sports, pop culture, politics, history, technology, and other subjects that you are interested in. When you are looking for a topic to write an essay on, you will find that you can choose from any topic that you like, no matter what your type of subject matter is.

Jabberwocky by Lewis Carroll

English writer Lewis Carroll (1832- 1898) is best known for his genre-bending work Alices Adventures in Wonderland (1865) and its sequel Through the Looking Glass (1872). The tale of a young girl who visits a strange land is a classic of childrens literature and cemented Carrolls place in the Western literary canon. Even though theyre widely considered to be important works, the talking animals and possible depiction  of what has been interpreted as drug use have placed Wonderland and Looking Glass on numerous lists of banned books. Lewis Carroll Life and Work Lewis Carroll was actually the pen name of  Charles Lutwidge Dodgson, a cleric, scholar, teacher, and mathematician. Before turning to writing childrens fiction, Dodgson/Carroll wrote several mathematical texts while a student at Christ Church College, Oxford, including An Elementary Treatise on Determinants, Curiosa Mathematica and Euclid and His Modern Rivals. He met the Liddell family while a teacher at Christ Church College  and was enchanted by their young daughter Alice. Although he later said his fictional heroine was not based on any real person, Carroll reportedly made up the Wonderland stories, or at least their outlines, as a way of entertaining Alice Liddell and her friends. Carroll wrote several other works, some about Alice, in his later years, but never again achieved the commercial success of Wonderland and Looking Glass. Analyzing Carrolls Poem Jabberwocky Jabberwocky is a poem contained within Through the Looking Glass.  Alice discovers the poem in a book on a table during a visit to the Red Queen. From what we can understand, the poem is a mythical monster who is slain by the hero of the poem. Who is the hero? Who is the narrator? Its almost impossible for the reader to tell  since were already in the weird world of Wonderland. Even Alice doesnt understand what shes reading. Written in a ballad style, most of the words within the Jabberwocky are nonsensical, yet it hews to a traditional poetic structure. Here is the complete text of Lewis Carrolls Jabberwocky. Twas brillig, and the slithy tovesDid gyre and gimble in the wabe:All mimsy were the borogoves,And the mome raths outgrabe. Beware the Jabberwock, my son!The jaws that bite, the claws that catch!Beware the Jubjub bird, and shunThe frumious Bandersnatch! He took his vorpal sword in hand:Long time the manxome foe he soughtSo rested he by the Tumtum tree,And stood a while in thought. And, as in uffish thought he stood,The Jabberwock, with eyes of flame,Came whiffling through the tulgey wood,And burbled as it came! One two! One two! And through and throughThe vorpal blade went snicker-snack!He left it dead, and with its headHe went galumphing back. And hast thou slain the Jabberwock?Come to my arms, my beamish boy!Oh frabjous day! Callooh! Callay!He chortled in his joy. Twas brillig, and the slithy tovesDid gyre and gimble in the wabe:All mimsy were the borogoves,And the mome raths outgrabe.

Counseling Should Make A Difference - 994 Words

ENC 1101 Final Essay Jacob Buxton Fall, 2014 Counseling Would Make a Difference According to Huff Post Divorce, Divorce Rate by State, per 1000 residents in America 12.3 of them get divorced. (Huff Post)With the divorce rate steadily climbing, I believe that every state should enact a divorce counseling law that requires married couples to go through counseling before being granted a divorce. This law can help married couples on the verge of divorce resolve their issues and build happier, more successful relationships. Marriage counselors are trained to address all kinds of relationship issues, including problems with communication and finances. These two inconveniences are the most common setbacks that aid in the result of†¦show more content†¦In fact, though, studies concluded from corporate training companies like VitalSmarts have shown that we exhibit the same communication skills at work as we do at home. (Trunk 1) The reason why we falsely accuse ourselves of having different communication skills when dealing with issues at home is because getting fired is not just a new job hunt. Counseling is a way for couples to come to a consensus on what they want in a marriage. Attending counseling is also a way for couples who have a hard time communicating to be able to have a third party that is uninvolved in both of the partner’s lives to give an outside opinion. Couples often experience their first time really communicating while attending counseling. A lot of the time couples experience some sort of epiphany while seeing a counselor for a few months. One of the most common problems in an early marriage is the lack

Managing Diversity in the 21st Century Workplace - 7087 Words

Managing Diversity in the 21st Century Workplace Table of Contents Abstract 3 Introduction 4 Diversity Management 6 Barriers to Managing Workplace Diversity 8 Equal Employment Opportunity Commission and lawsuits 8 Conscious and unconscious bias in the workplace 9 Harassment and incivility 11 Generation gaps 12 Cultural changes 13 The Business Case for Diversity 14 Recruitment and Selection 16 Practicing Inclusion in the Workplace 19 Deciphering Diversity and Inclusion 20 Diversity Training and Education 22 Retaining a Diverse Workforce 24 Conclusion 26 References 27 Abstract Organizations†¦show more content†¦Organizations in today’s business and labor markets are faced with new challenges due to globalization. These challenges are due to a more diverse workforce, a multicultural customer base, and competition from international organizations to gain market shares. Human Resource Managers and organizations must learn to manage diversity across international borders to accommodate the business markets of the 21st century. It is crucial that organizations properly manage these new areas of diversity to improve profit margins and keep their competitive advantage. It is equally important for them to maintain justice and equality in diversity management to ensure that diverse groups are not excluded or oppressed in the workplace (Watson, Spoonley, and Fitzgerald, 2009). Creating new diversity initiatives to adapt to the demographic changes rapidly occurring in the 21st century business markets is time sensitive. It will be difficult for organizations to attract and retain a diverse workforce without a strong diversity program in place. For years, organizations primarily placed their focus on fundamental fairness and equal opportunity in the workplace. By placing so much focus on the â€Å"business necessity side† of diversity, organizations have ignored the â€Å"ethical considerations† to diversity (O’Leary and Weathington, 2006, p. 7). Organizational leaders rely on Human Resource Managers to maintain a balance between employee responsibilities and employer obligationsShow MoreRelatedHr Field Of Human Resource Management1668 Words   |  7 PagesHR in the 21st century Introduction: As the business world journeyed into the 21st century, the traditional ways of handling many business aspects slowly drifted away. This â€Å"turn-of-the-century† brought a whole new way of how businesses operate and the departments within. These new ways of the business include the prominence of technology, the ongoing fight for diversity in the workplace, and expansion on globalization. Because these changes also effect the employees within the workplace, this hasRead MoreThe Benefits And Challenges Of Diversity869 Words   |  4 Pagesand challenges of diversity in the workplace. Research Questions The literature review will answer four research questions: 1. What is diversity and what positive affects does it has in the workplace? 2. How should leaders manage the diversity in the workplace? 3. What are the challenges for leaders managing the workplace? 4. What are the benefits of the younger and older generation in the workplace? Literature Review Outline I. Need for This Research A. Diversity in the workplace is an ongoing situationRead MoreThe Australian Workplace Is A Evolving Environment1483 Words   |  6 Pages The Australian workplace is a constantly evolving environment. When we look at the structure of the Australian workplace environment, we can infer that Australia’s multicultural society has broken down the barriers of uniformity. This both contextual and individual concept is refereed to as diversity. Contrary to popular belief, diversity does not jus relate to gender, race cultural identity. Diversity is categorized into four main categories: organisational, internal, external and personalityRead MoreDemographic Diversity And Cultural Diversity1700 Words   |  7 PagesDEMOGRAPHIC AND CULTURAL DIVERSITY GOPI KRISHNA CHALLA RIVIER UNIVERSITY Demographic and Cultural Diversity ABSTRACT The research is concerning Organizational Behavior which includes unusual types of Organizations with dissimilar types of public behaviors. Among that Demographic Diversity and Cultural Diversity of an Organization is extremely significant to turn into a triumphant organization or company in the marketplace Especially the Demographic and Cultural Diversity show the in good physicalRead MoreManaging Organizational Diversity : The Most Critical Leadership Issues Facing Organizations Today1925 Words   |  8 Pages INTRODUCTION Managing organizational diversity is the most critical leadership issue facing organizations today. According to Daft, â€Å"The growing diversity within organizations brings vitality and many benefits but also brings a variety of challenges, such as maintaining a strong corporate culture while supporting diversity, balancing work and family concerns, and coping with the conflict brought about by varying cultural styles† (Daft, 2013). The United States is becoming more diverse every dayRead MoreOrganisational Behaviour Challenges Sb1292 Words   |  6 PagesOrganisational Behaviour in the 21st Century Snehaal Bhalavat October 9, 2010 To explain the challenges faced by today’s organisations, I will first express my understanding on organizational behaviour and further will highlight challenges and explain the problems in context to Indian business. Managing People Often managers think managing people is something that they often think they can do, or indeed ought to be able to do. The interesting thing is that it is neither something theyRead MoreManaging A Diverse Workforce, Sexual Harassment, And Human Resource Management1502 Words   |  7 Pageschallenges of managing a diverse workforce, sexual harassment, and human resource training and development. Managing a Diverse Workforce. Managing workplace diversity is an important requirement for managers and the organization. Issues regarding workplace diversity should be addressed openly along with policies designed to protect employees (Satterlee, 2013). All employees must be treated with respect and professionalism, and be able to use their skills. If there are biases based on diversity in the workplaceRead MoreMcGregor’s Theory X and Y Essay1213 Words   |  5 PagesManaging resources efficiently and effectively is the most fundamental goal for organisation which aims to maximise individual and social prosperity. Therefore, the management theory is constantly developing. In 20th century, there were several management theories proposed such as scientific management, administrative management, behavioural management, etc. as increasingly aware of human are crucial element of the organisation and vital in influencing overall organisational performance, DouglasRead MoreThe Impa ct of Globalization on Leadership and Management Essay1067 Words   |  5 Pages Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century. Quote from Globalism: The New Market Ideology by Manfred D.Steger Merriam-Webster defines globalization as â€Å"the act or process of globalizing: the development of an increasingly integrated global economy marked especially by free trade, free flow of capitalRead MoreManagement Challenges in the 21st Century1189 Words   |  5 Pagesas the process of administering and coordinating resources effectively and efficiently in an effort to achiever the goals of the organization. Managers plan, lead, organize and control. Managing in the 21st century can pose many challenges. Some of these challenges are telecommuting, globalization and diversity, and a changing legal climate. Telecommuting Information technology is making it easier for employees to work from home. Telecommuting has several benefits for employees: reduced cost

Journal of the International goods Academy - MyAssignmenthelp.com

Question: Discuss about the Journal of the International goods Academy. Answer: Introduction The market of video rentals is replaced by online streaming. Internet streaming is considered to be the fastest way of accessing internet-based contents. Streaming is a process that enables the viewers to use online contents before the file has been downloaded. The online data get automatically deleted after it has been viewed. Fast data connection is the main requirement for online streaming of video (Adhikari et al. 2012). Streaming of video cannot be easily copied and this helps in piracy protection. Companies can reach a wide range of audiences by video streaming. Netflix is an online streaming service that is based in U.S. Netflix had started its business with DVD-by-mail service in 1997 (Amatriain 2013). Later on in the year 2007, Netflix launched its video streaming services that led to the decline of physical video rental stores and services. Netflix has become the leader in the market of video streaming and is focusing on original content production. This report describes how Netflix beat Blockbuster. It discusses the history of Netflix and Blockbuster in brief. The following report shows the role played by the changing technology in the video rental and video streaming market. It compares the characteristics of online operations with the retail outlets and shows how online operations have helped Netflix to achieve success. This report outlines the pricing strategies and the innovations of Netflix. It also predicts whether Netflix will remain the dominant player of video streaming. The following report discusses the reasons behind the demise of Qwikster. It shows how Netflix regained its position by providing original content. This report also shows the future scope of Netflix. Institutional Background A brief history of Blockbuster Blockbuster was founded by David Cook in the year 1985 after Cook Data Services had stopped supplying software to the oil and gas industry of Texas. The first retail store of Blockbuster was opened in Dallas, Texas, U.S.A (Freedman 2012). Blockbuster became the largest video rentals in the world. In the year 1987, Blockbuster was sold to three investors. In the year 1992, Blockbuster had more than 2800 stores across the world. In the year 2004, Blockbuster had gained market share with around 9000 retail stores around the world. In 2004, 10 percent of its revenue was from the late fees that customers had paid because they were unable to return the rented movies. In the year 2010, Blockbuster had filed for bankruptcy protection against a debt of $1 billion. With the advanced technological growth and business strategy of Netflix, Blockbuster was facing problem in the video market. The old or traditional business model and strategy of Blockbuster had allowed its competitors to take most of the market share (Davis and Higgins 2013). Dish Network had bought the retail stores and other assets of the company in 2011. In the year 2013, Dish Network had announced to close all the retail stores in U.S.A. Blockbuster has been able to operate at least 10 stores across U.S.A. A brief history of Netflix Netflix was founded in the year 1997 when Internet retailing was gaining importance over traditional retail stores. Netflix had offered the delivery of DVDs to the customers via mails (Cook 2014). Initially, Netflix had concentrated on the early-technology adopters with a marketing strategy of developing cross-promotional programs with the sellers and manufacturers of DVD players. Netflix had charged $4 for each movie along with $2 handling and shipping charges. Netflix had a cash-induced strategy. Customer complaints regarding high price and slow delivery of the DVDs led to the formation of the prepaid subscription strategy and service in the year 1999. A recommendation system was offered to the customers based on customer surveys. In 2002, Netflix had allowed the customers to unsubscribe over the Internet by completing a survey form for explaining the reason for unsubscribing. Netflix attempted to split the streaming businesses and DVD by creating Qwikster in 2011. This idea did no t work well and was dropped within one month. The explicit strategy of Netflix led to its growth and success. In the year 2013, Netflix had moved to original programming with the House of Cards series. How Netflix beat Blockbuster Changing technology Netflix could beat Blockbuster by effectively utilizing the functionalities of emerging technologies. Its executives and leaders had understood the importance of the emerging and advanced technologies and had supported the idea of Internet streaming (McDonald and Smith-Rowsey 2016). Netflix had adopted a strategy of Internet streaming that allowed its customers to access movies over a virtual platform. It was more convenient for the customers as they did not have to visit the stores (Hiller 2017). Netflix could deliver high level customer service. Reed Hastings could predict that the renting of movie and video cassettes would come to an end. The role of compression technology helped Netflix to achieve success (Lusted 2012). People were gaining access to the Internet services, and this enabled the streaming of video files over the Internet. Netflix could change its strategy to video streaming from its strategy of sending DVDs through mail by utilizing the functionalities of Internet a nd compressed technology. Netflix had adopted an open-source strategy and approach for distributing movies on computers, DVD players, mobile phones, laptops and TVs. The subscription strategy allowed the customers of Netflix to watch movies and videos based on their demand (Sherman and Waterman 2016). Netflix had adopted a pay-per-view programming approach. The search engine of Netflix had helped the customers to search and sort by the name of the movie, actor and genre. Netflix developed a recommendation system based on customer preferences that used an algorithm to give proper suggestions to the users (Hallinan and Striphas 2016). Customers of Netflix were asked to go through a survey after they created a new account. Based on the survey as well as the searches of the users, the proprietary algorithm of Netflix could give appropriate movie and series recommendations to the users. This recommendation system based on machine learning as well as algorithm had proved to be convenient for the customers. The adoption of advanced technologies and algorithms had helped Netflix to flourish and beat Blockbuster. Retail outlet versus operating online Netflix could beat Blockbuster because of the advantages that it provided by operating online. Blockbuster had retail outlets where the customers had to visit. The online operations of Netflix had allowed the customers to watch movies and series over the Internet in real-time. This online approach was convenient for the users. The users did not have to visit the retail video rental stores for hiring video cassettes. The online video streaming concept had saved the cost and time of the customers. Netflix could save the cost of operating retail outlets and maintaining sales executives (Summers et al. 2016). Netflix could operate its business at a low cost as compared to Blockbuster. Blockbuster was still using the traditional strategy of operating retail stores. Netflix could offer several advantages to the customers. Netflix offered several choices of movies to the users over its online platform. Users having high-speed connection of Internet could easily watch web series and movies i n real-time. Users could get access to video games and movies at their doorsteps. Netflix could offer customized packages based on customer preferences that were not available in any retail video rental stores. The recommendation system of Netflix had helped the customers to choose movies and series easily. The original contents provided by Netflix had played a major role in its success (Villarroel, Taylor and Tucci 2013). Netflix could update the online programs and channels on a regular basis. The various features and facilities offered by Netflix through the online operations have helped in beating the retail stores of Blockbuster. Pricing strategies Netflix had initially adopted a traditional pricing model where the customers had to pay for each rented movie, and this charge also included the shipping as well as handling charges. The customers had to return the DVDs before a specific date or else they had to pay extra charges. This strategy was not appreciated by the customers as Netflix had a slow delivery service as compared to its competitors. Netflix had adopted a prepaid subscription pricing model to overcome the limitations of slow delivery services. This subscription model had allowed the customers to get four movies at once and receive four new movies every month. This new pricing strategy had turned the disadvantage of the slow delivery service into an advantage as the users could watch the other movies. Later on Netflix had further improved its pricing strategy (Allen, Feils and Disbrow 2014). The next pricing model of Netflix was to offer unlimited rentals at the first time. Subscribers were allowed to have three movies at one time. The subscribers could exchange the movies as many times as they wanted to. This pricing strategy of offering unlimited rentals had attracted new customers and users. Netflix did not charge any late fee to the customers. The main focus of Netflix was to provide convenience to the customers. Blockbuster used to rent movies and charge for late fee when the customers were unable to return t he video cassettes within a specified time. The overall expense of the customers was more when they used to hire video cassettes from the retail stores of Blockbuster (Baccarne, Evens and Schuurman 2013). The subscription plan of Netflix was effective and customers had found it to be more convenient as compared to that of Blockbuster. The subscription pricing strategy or model of Netflix had played a significant role in beating Blockbuster in the video rental market. Innovations of Netflix Netflix is considered to be one of the most innovative companies across the world. Unlike other broadcasters, Netflix does not aim to reach a broad range of audiences. Netflix aims to effectively cater to the needs of niches (Euchner and Ganguly 2014). The key innovation of Netflix was to build streaming video demand by providing free service along with the DVD that was delivered by mail. It keeps on upgrading and adding innovative ideas for growing its business. The innovative idea of video streaming had led to the close down of the traditional video renting businesses. The subscription plan of Netflix was also considered to be creative. Netflix had used the concept of online library and recommendation systems for providing convenience to the customers (Gomez-Uribe and Hunt 2016). Initially, Netflix had used a different and innovative approach to rent movies to its customers via mail. Later on the idea was modified and the features of Internet were utilized for streaming the videos online. Netflix believed in disruptive innovations. The recommendation system of Netflix used an algorithm to get an insight into the customer choices and preferences. Netflix had also offered a Netflix Prize of $1 million to the public for getting a better and advanced algorithm for its recommendation system (Hallinan and Striphas 2016). Netflix had also used innovative ideas to bring the concept of original programming where it broadcasted original web series such as House of Cards (Tryon 2015). Netflix has recently updated its static images on the user-interface platform to custom-created videos. The innovations and creativity of Netflix also allows the users to download the videos and watch them offline (Villarroel, Taylor and Tucci 2013). The main strategy of Netflix is to add devices for allowing subscribers to stream content. The creative approach of Netflix was mainly responsible for beating Blockbuster. Will Netflix remain the dominant provider of online video streaming Netflix stumbles: the demise of Qwikster Netflix had announced a hike in price for its combined streaming as well as DVD service in the month of July in 2011. Netflix had realized that DVD-by-mail service was completely different from streaming businesses. They had different marketing as well as cost structures. Netflix had identified that both the businesses could be run independently. Netflix wanted to resolve this issue by separating the two businesses into two different entities. Netflix had decided that the DVD-by-mail business would be conducted by Qwikster. Qwikster was planned in response to the negative reaction of the price hike that was announced by Netflix. There were several reasons behind the failure of the Qwikster plan. The split of the website made it inconvenient for the users to manage the different queues and accounts in the separate websites (Som.yale.edu 2018). Separate ratings, separate preferences and separate bills for Qwikster and Netflix would create problem for the users. This plan had showed tha t Netflix was focusing on its own benefits rather than the benefits of the customers. Netflix wanted to focus on the streaming business as this was considered to be beneficial for the company in the future. It had seemed to the investors that Netflix wanted to focus on its own benefits by separating the business of DVD-by-mail service and the video streaming service. DVD-by-mail service had to incur high cost because of the acquisition of pay-for-postage and physical discs. The operational cost of the business associated with the DVD-by-mail service would be high, and this business would become obsolete in future. No investor would show interest in buying a cost-intensive company that would become obsolete in the near future. The business strategy developed by Netflix was outraged by its customers and it had lost several customers along with a fall in its share price. Netflix could have used a smarter strategy by increasing the price of the subscription plan by a small amount for fe w years, and after reaching a certain limit it could have split the businesses. Netflix had lost a huge number of members with the hike in price and the Qwikster plan. Netflix rebuilds: The rise of original content After the demise of the Qwikster plan, Netflix decided to invest in content production and original programming. Netflix had contracted with an independent studio for creating 26 episodes of the House of Cards series. The series was a success and it had set a success standard for original programs and ventures (Tryon 2015). Netflix had focused on original programming for developing a competitive edge in the video streaming business (Stelter 2013). Netflix had spent a major portion of the budget on original content production. The unique approach and strategy of Netflix had helped it to gain several subscribers. Netflix focused on delivering high quality content for its growth. The company started focusing on balancing the mix of original contents and licensed series for gaining competitive advantage in the streaming market (CNN 2018). The concept of original programming was considered to be a key to the success of Netflix. Netflix had collected customer information and data for produ cing original contents that could satisfy the needs of the subscribers (Goldfayn 2012). The customer data was initially used for improving the recommendation system of Netflix. Later on the details were used for creating appropriate original contents that would satisfy the users. Netflix could beat its competitors: Amazon Prime and Hulu by providing better quality contents (Adhikari et al. 2015). The concept of original programming and content had helped Netflix to succeed and become the leader in the video streaming market. The future of Netflix Netflix is supposed to spend around $8 million on original programming in the year 2018. It will also announce a hike in the price of the subscription plan. This plan would edge the price towards the price offered by other competitors such as HBO (Harvard Business Review 2018). This can be a challenging factor for Netflix in the future. The rise in competition in the market can affect the business of Netflix. Netflix will get international growth opportunities in the future. Netflix has observed substantial growth in the international markets such as Brazil, Canada and Mexico and expects to have further growth in the international market (Tippie.biz.uiowa.edu 2018). International competition is considered to be lighter as compared to domestic competition, and it will enable the expansion of Netflix in the future. As the number of competitors is expected to increase in the domestic market, Netflix will need to invest more in the production of original contents. With the spending of $8 million on original content, Netflix is expected to run with a negative free cash flow in 2018. The original content can play a significant role in contributing to the additional growth of the subscriber and increase the future earnings of Netflix (Tryon 2015). If there is continuous growth in economy, then Netflix will be able minimize the negative effects due to increased competition. The main focus of Netflix is to invest in original content in the future. Netflix will add more original programs and contents to its library for maintaining its position in the streaming market. The library of Netflix is expected to consist 50 percent of original content such as original films and TV series by the end of 2018. Netflix is expected to remain the dominant leader of online video streaming by using its innovative strategies. Conclusion This report concludes that utilization of emerging technology has helped Netflix to achieve success in the video streaming market and beat the business of Blockbuster. Blockbuster had the leading video rental business in 1987. It had around 9000 retail stores across the world. The traditional business strategy had led to the downfall of the business of Blockbuster. Netflix had offered DVD-by-mail service to the users. Netflix had adopted an advanced business strategy, and had focused on streaming video by utilizing the features of compressed technology. The recommendation system of Netflix had helped it to improve customer experience by giving appropriate movie and series suggestions. Online operations had provided more convenience to the customers, and they had started to prefer online streaming and operations over retail outlets. This report pointed out that the prepaid subscription pricing strategy and model of Netflix was one of the main factors behind the success of its business . According to this report, innovations of Netflix include custom-created videos on the user-interface, original programming and the use of recommendation system. This report highlighted certain reasons for the demise of Qwikster such as high operating costs and chance of becoming obsolete in the future. It showed how the idea of original content had helped Netflix to regain its position in the market. This report said that Netflix is planning to invest $8 million on the original content production in 2018. 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